I made hundreds of maps. Probably thousands. Big ones, small ones, sketches, city maps, illustrated maps, large scale and small scale. 99% of them are imaginary, made for my clients to mirror a process or to visualize a story. I used to make them by hand. Later on it also became possible to make them digitally. Great for my clients because the maps became more flexible. Cas Hofstee and Gerard Schoemaker played an important role in the evolution of the maps styles. In the maps above a few corresponding different styles that were dominant over the decades are shown.
DID YOU KNOW?
- 70% of change initiatives fail due to people issues
- 71% of employees are not engaged
- 53% of executives do not believe their company’s strategy will lead to success.
22th of May, 2015 Rootinc, a leading corporation in the change bizz declares “If you want to truly engage your people, transform your culture, improve communications, and more effectively execute strategies, it’s critical to tap both sides of people’s brains.” They conclude that engagement tactics are most effective when memorable, visually engaging, relevant, and actionable. With that ideal combination it enhances the learning process and produces results. Are they talking about Studio Kesslers Roadmap Methodology? No, but it gives us the confidense that behind our succes there is a pattern, a broad vision of professionals that think in the same direction. Rootinc continues; “Every person is unique. It’s one of the things that makes our world so interesting and exciting. But it can also make communication a challenge because each person has an individual style of learning. If you’re using the same method for everyone, you probably aren’t getting optimal results. Root gets it done by devising creative and visual methods to deliver a message that connects people to complex strategies and makes it much easier to understand and process. That clarity of communication helps employees own and engage in the strategy to accelerate results.”
OUR INSPIRATION IS BASED ON AN IMAGE CREATED BY THE CAMUNI TRIBE 3000 YEARS AGO
Have a closer look. It’s not just a map. It’s a visual statement of the tribe’s aspirations for the future. The Camuni carved the diagram in stone, and placed it where everyone in their tribe and other passing tribes, could see it. It was a reminder, a daily inspiration as to the tribe’s purpose, their place in the world, and their intent. In the reality of our complex contemporary culture, purpose is that which can provide stability for organisations. That’s what we do: we help you and your organisation re‑discover a strong sense of purpose and convert that purpose into sustainable success.