Creating a corporate roadmap or map of life is in fact a visual form of journalism. You collect as much information as possible and process it into an easily digestible and insightful document for the ‘reader’. In my collaboration with Martijn Kessler and his team, I enjoy the witty and light-hearted element of geofiction. Every map, no matter how serious the subject, should contain an element of humor. I really enjoy working with groups. I am always amazed by the creative process that emerges when we create Road Maps together. It is an inspiring addition to my journalistic work as co-owner of Tijgerbloed.com.